Here you will find important information and press releases from Apparel Partners International GmbH.
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API Apparel Partners International GmbH receives POMPÖÖS license!
Lingerie specialist Apparel Partners has received the distribution rights for figure-shaping lingerie, swimwear, home- and nightwear under the label “POMPÖÖS” from star designer HARALD GLÖÖCKLER for Europe.
At the turn of the year 2020/2021, the eagerly awaited products by star designer HARALD GLÖÖCKLER will appear in cooperation with Apparel Partners International GmbH, Schortens.
This includes glamorous pompous lingerie series and body forming styles for fashion-conscious women to seductively stage their feminine curves.
True to the motto “Every woman is a princess”, the star designer created a collection that makes every woman shine like a goddess in almost every size.
Skillful cuts, elegant design and high-quality selected materials reflect the unique, luxurious style of fashion designer HARALD GLÖÖCKLER.
The designer and artist HARALD GLÖÖCKLER is celebrating his 33-year company anniversary this year. In the meantime he is with almost 90% – supported awareness – one of the most successful fashion designers in Germany and far beyond.
This also applies to his lifestyle brand “POMPÖÖS”, with which HARALD GLÖÖCKLER founded more than just a fashion brand, rather it expresses a real attitude towards life. Its broad target group is mainly to be found in the female population and appreciates this very much.
Please send sales and product range inquiries to:
Apparel Partners Int. GmbH, Olympiastr. 1, 26419 Schortens, Germany
Phone: +49 (0)4421 78790
Press and media inquiries (interviews, TV appointments, etc.) to:
Harald Glööckler Management, Triftweg 9, 67281 Kirchheim an der Weinstraße
Phone: +49 (0) 30 45098007 email@example.com
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Fresh through the day with “Miss Perfect”
The ‘Form & Funktion’ range from Fräulein Perfekt, extended figure-shaping models that can be seen on the knowledge of modern women and skillfully stage their curves. Depending on the model position, the understanding increases by up to one size, of course with constant freedom of movement.
The seamless styles of body with molded multicups and molded shirt, high briefs and trousers with legs have always been among the bestsellers in this segment of the brand. For summer 2019, Apparel Partners, who sell this in-house label worldwide, are now announcing – in the true sense of the word – cool news: While previously only the high slip was made from the performance fiber Nilit-Breeze, it is now all four Models that, by the way, all have very fine edges without an additional elastic band. Miss Perfect puts an end to the prejudice of restricting and sweaty shapewear!
The advantages are obvious or – in this case more likely – on the skin: The high-tech goods ensure that the wearer feels fresh even in warm and hot temperatures, as the material offers a cooling ventilation effect and high breathability. This regulates body temperature and guarantees a sense of wellbeing – and freedom of movement too, of course. The best thing about it: The function is permanent, no matter how many washes, it doesn’t change anything. Further advantages of the easy-care material are its soft feel and the associated comfort. A hang tag at the POS makes the advantages of these Miss Perfect styles recognizable for the end user.
Ein Wort noch zu den schnitttechnischen Raffinessen, die für eine ‚perfekte Kurvenlage‘ sorgen: Body und Hemd (beide lieferbar ab Oktober) sowie die Slips (lieferbar ab Lager) verfügen über eine modellierende Bauchpartie. Zudem werden Busen und Po durch formgebendes, unterstützendes Molding gehoben und geformt. Beim Body sorgt außerdem ein super softer Schrittverschluss für Komfort, das Hemd wartet mit regulierbaren Trägern auf, und die Unterteile bieten weiche Beinabschlüsse mit hoher Elastizität. Farblich besteht die Wahl zwischen Skin und Schwarz, die Größenskala reicht von S bis 2XL (38-46).
Mit diesen ‚Form & Funktion‘-Styles von Miss Perfect kann der Sommer kommen, zumal alle einen hohen UV-Schutz beinhalten!
Apparel Partners: Shapewear Special “TC for Miss Perfect” for the anniversary
On May 1, 2004, almost exactly 15 years ago, the starting shot was fired for the Apparel Partners company, which has focused on figure-shaping lingerie and bodywear accessories right from the start. “After the hype about shapewear about ten years ago, the market has now calmed down and cleaned up. We are still very successful with our products from the Bodywrap, Bestform, Exquisite Form, Miraclesuit Shapewear, Naomi & Nicole and Miss Perfect labels. In our opinion, this is mainly due to the know-how that stands behind these brands, the quality and the special processing techniques, ”explains Andreas Lütjen, founder and managing director, of the success story of Apparel Partners. The customer list includes renowned names such as Otto, Bon Prix, Herzog & Bräuer, COOP, QVC, Tchibo, Karstadt, Palmers, Manor, Klingel, Salling Group and many more. They all appreciate that the shapewear specialist understands today’s requirements, is a reliable partner in every respect and values continuous, long-term cooperation.
The Schortens-based company is taking the 15-year anniversary as an opportunity to launch a shapewear special under the name “TC for Miss Perfect”. Behind TC stands a brand well-known in the USA, which is mainly sold in high-quality shops and chain stores and belongs to the brand portfolio of Cu¬pid, as well as e.g. Naomi & Nicole or Miraclesuit Shapewear from the Apparel Partners portfolio. “We are very pleased that we have succeeded in persuading one of the leading manufacturers of shaping underwear to develop a Miss-Per¬fect range with us,” says Andreas Lütjen, not without pride.
TC stands for Total Comfort and Total Control, and accordingly the collection includes models that offer support for all body types. From May 20, 2019, for example, the “Wonderful U” body and the camisole will be available, which thanks to a special bracket offer ultimate comfort and can be worn as if they were strapless. “No Side Show” body and camisole, on the other hand, have a special lower arm finish, avoid flattening the chest, and thanks to the “Wonderful Edge” the hem neither shows nor slips. Strong form strength and soft wearing comfort, however, combine skirt, high slip, high boyshorts and high slip with leg from the “Comfort” line. Wide belts, either to slip on or with hooks and eyes, promise better posture and support the lower back.
As of August 15, 2019, the collection will be rounded off with additional models. These include torsette body and torsette dress – both with “Back Magic” as well as padded straps, deep back décolletés, padded armholes, double flaps and “Wonderful Edge” processing. The effects of these details: shoulder comfort, exact fit under the upper arms, smoothing of back pads, seamless support, no marking, no slipping. High panties with and without legs are especially suitable for higher temperatures, because they are made of cooling material. Breathable mesh inserts increase this effect even more. Last but not least, high panties with and without legs from the “Tummy Tux” line complete the range. They offer an immediate tummy tuck because the cross flap pulls the stomach inwards and a V-shaped power mesh insert ensures optimal adjustment.
In terms of color, ‘TC for Miss Perfect’ with black and nude is reserved and focused on function. The size scale ranges from S to 2X.
Exquisite restart in Europe: Apparel Partners takes over distribution
Starting November 1st, 2017 Apparel Partners, Schortens, takes over the distribution of the traditional brand Exquisite Form in the DACH region (Germany, Austria and Switzerland), Benelux, UK and Denmark. Launched in 1945 this US American lingerie label is specialized in bras & co. from sizes 75-110 and cups from B-F with optimum wearing comfort. “Exquisite Form completes our portfolio perfectly”, says Andreas Lütjen, founder and managing director of Apparel Partners. “Our USPs have ever since been products that style and shape the silhouette, enhance the comfort of lingerie and supplement them appropriately.
Comfort and support for “real-life” women, with individual figures, sizes and problem areas, is the central brand goal and declared corporate objective. The market is replete with standard bras not always fulfilling the required needs. One crucial point in the area of big cups is the recognition that curvy women “do not need larger cups, but cups that better enclose the bust.” Innovations like powernet framing, enforced undercups or elastic sides not only support the bust desirably but also slenderize the feminine silhouette. This leads to overall better fitting while maintaining comfort and freedom of movement.
As is said by Exquisite Form: „Every stitch sewn promises comfort, quality and longevity for all models. A promise held every single day” – for more than 70 years.
Miss Perfect: New appearance at POS
Accessories and shapewear by “Miss Perfect” have been part of Apparel Partners’, Schortens, portfolio ever since the company start-up over more than 10 years ago. While the “Style’n Go” line provides perfect silhouette shaping, the “WOW! 2GO” products are made to solve nearly every lingerie problem and are ideally suited for additional sales.
This segmentation will be clearly visible on “Miss Perfect” packaging beginning 2018. Our goal is to facilitate consumer orientation and to relieve retailer’s work. “This is why the packaging appearance has been modernized and is thus practically self-explanatory” says Andreas Lütjen, founder and managing director of Apparel Partners. The individual function of each product is now depicted and the model is visible from the front and the back. This prevents the opening of the package at the POS.
In terms of color magenta white and light blue replace the previous color combination black and gold. “This way we are looking to address the younger target group” reveals Andreas Lütjen. Furthermore, the past photographic presentation is replaced by modern and trendy illustrations, making the “Miss Perfect” display a real eye catcher at the POS.
A first impression of the modern design can be received at all Karstadt stores where the new ground display has been installed in November 2017. For all specialized shops a “smooth” transition is planned.
Current highlights of the collection are the strapless and backless styling bra, the ideal solution for practically all tops and necklines. The strongly shaping “Form & Function” shapewear is presently being redesigned. First model of this segment relaunched in 2018 will be our worldwide bestseller style – High Waist Slip (Ref-Nr.34811)- in an innovative material-mix with Breeze by fabric specialist Nilit on the German market.